SWOT Analysis - Jolibee

SWOT Analysis - Jolibee 

Jollibee Foods Corporation is one of the biggest known fast-food company in the Philippines. According to their Jollibee web site, their signature brand, Jollibee, is also known as the biggest fast-food restaurant in the world competing with some of the world's best names in the fast-food industry such as Wendy's, Burger King, and most especially McDonald's. Jollibee's success in the world market gave rise to Philippine fast-food industry, particularly when JFC is known as the sole owner of multiple fast-food chains found the in the Philippines. Other than their own signature brand, JFC is also known as the owner of an oriental fast-food chain known as Chowking, a pizza-pasta fast-food restaurant known as Greenwich Pizza, a popular bakeshop known as Red Ribbon Bakery, as well as acquiring the franchise of Délifrance.

Tony, believing in Lumba's advice, turned their business of ice cream parlor shop to a full grown hamburger fast-food restaurant. This shift gave rise to their business, grew more popular along its area. To further improve the restaurant's outlook, Tony and Lumba then changed its name from from Jolibe to Jolly Bee, then to the one-word name Jollibee. Both then visualized its mascot. Inspired by local and foreign children's book, they have created Jollibee's current mascot, a big red bee wearing a blazer as well as a chef's hat. They then created names for their menus, so as to perfectly fit their theme such as YumBurger for their burgers as well as ChickEnjoy for their deep fried chickens.

Through the business' simple beginnings, Jollibee grew to become one of the most largest fast-food chain not only in the Philippines, but also across the world. Other than in the Philippines, according to their Jollibee web site, the company have also expanded around the world, particularly in places in which Filipinos common migrate such as the US, Brunei, China, Hong Kong, Indonesia, Malaysia, Saudi Arabia, Taiwan, UAE, and Vietnam.

What does the company do well?

• Fast Food, especially food, Drinks & desert.

  
  
  
  
  
  

   

Is the company strong in its market? Yes,

• they got a lot of branches Centerpoint Gadong, Mall Gadong, Tanjung Bunut, Seri kiulap, Petani Mall Tutong. Beside that in Asian country.

• 1 branch can reach pfofit $4000 per day.

Weaknesses
What does the company do poorly?

• Fast Food can cause obese.

  
  
  
  

• spend a lot of money compare self cooking. 

 What problems could be avoided?

Opportunities
Do new markets exist for the company?
Can new technologies be exploited?

Threats
What are competitors doing well?

Are there changes in the business environment?